Women Entrepreneurs Shine at SM Supermalls this Women’s Month

Successful Women Strong Network event launched at SM Lanang showcasing women-led MSMEs. L-R: Irene Boey Lin Fong,  Chairperson of AWEN Singapore, Toukta Chounramany, Focal Point of AWEN Laos, Rhoda Caliwaran, Chairperson of WomenBizPH, Maika Nurhayati, Focal Point of AWEN Indonesia, Baby Montemayor, Trustee of Women Biz PH Davao, Mylene Abiva, Trustee of WomenBizPH, Mr. Lin Fong and Russel Aldaba, SAVP for Marketing in Mindanao of SM Supermalls.

Women-led businesses took center stage as the  WomenBizPH Trade Fair successfully opened at SM Lanang Premier from March 12–14, celebrating the creativity, resilience, and growing impact of Filipina micro, small, and

medium enterprises (MSMEs). Organized by WomenBizPH  in partnership with SM Supermalls, the three-day trade fair brought together inspiring women entrepreneurs showcasing a vibrant mix of proudly local products—from  artisanal pastries and handcrafted accessories to healthy snacks, woven apparel, delicacies, and wellness products.

More than just a marketplace, the event highlighted  the powerful stories behind the brands, demonstrating how women entrepreneurs continue to transform passion into purpose and innovation into livelihood  opportunities. 

Women entrepreneurs take center stage at the WomenBizPH Trade  Fair at SM Lanang Premier, where women-led MSMEs proudly showcased local products in celebration of Women’s Month.

Filipina entrepreneurs proudly present their brands at the WomenBizPH Trade Fair, highlighting the creativity, resilience, and innovation of women-led MSMEs.

From handcrafted fashion pieces to  artisanal food products, women-led MSMEs showcased a diverse array of  Filipino creations at the WomenBizPH Trade Fair.

Sustainable fashion takes the spotlight as women-led brands present handcrafted apparel that celebrates Filipino craftsmanship and modern design.

Inspiring Stories Behind Women-Led MSMEs

Behind every product on display is a powerful story of  determination, innovation, and purpose. Across the country, women entrepreneurs continue to transform challenges into opportunities, building businesses that uplift communities and preserve Filipino craftsmanship.

Empowering Artisans Through Creativity

Sustainable and timeless—these two words define the aesthetic  of Sassy’s Creation Enterprise, a brand where traditional Philippine craftsmanship meets modern innovation. By blending  heritage weaving techniques with contemporary design, Sassy’s Creation produces ethically curated fashion staples designed for  EveryBODY, using upcycled fabrics and locally sourced weaves that reflect both sustainability and style.

Behind every Sassy piece are the  skilled hands of women artisans, including home-based mothers and  women from the Bureau of Jail Management and Penology (BJMP) in Antipolo, Rizal, who carefully craft  each item with dedication and pride.

Through these collaborations, the  brand provides meaningful livelihood opportunities while celebrating Filipino craftsmanship.

For the founder of Sassy’s Creation, entrepreneurship is not only about building a brand—it is also about uplifting communities. “Our goal is not only to create meaningful  products but also to support local artisans and weaving communities across the country,” she shared. 

By working closely with weaving communities and showcasing their handcrafted pieces through trade  fairs and retail platforms, Sassy’s Creation continues to help preserve traditional Filipino crafts while bringing them into today’s lifestyle and fashion landscape. Discover their products on Instagram: @sassyscreationph

Carrying Forward a Legacy

For Cynthia M. Eusebio, owner of  Magpoc’s Pastry Products Manufacturing in Bataan, entrepreneurship is deeply rooted in  family heritage. 

“Magpoc’s isn’t just a label—it’s a  legacy of providing for our community. I stepped into this role to honor the  women who came before me while evolving the brand for the next generation,” she shared.

Now a third-generation leader of the brand, Eusebio continues to innovate by expanding Magpoc’s reach  through digital platforms and new product offerings while preserving the traditional recipes that built.

From Survival to Strength 

For Cebu-based entrepreneur Cuevas Planas, founder of Kirby’s Chicharon, her business journey represents resilience and the courage to start over. 

“I started small, making chicharon and quietly selling  to stores and offices. That small income became my hope and my courage—it helped me rebuild my life  and prove that even from nothing, you can rise again,” she shared.

Through perseverance and faith, Planas built her  brand from humble beginnings, eventually gaining the confidence to showcase her products in larger  markets and trade fairs. Discover their products on Facebook: kirbyschicharonph

Turning Passion into Healthy Innovation

Meanwhile, Flaviano’s Health Food Products, based in Laguna,  was born from a shared passion for creating innovative food products.

“Every challenge teaches us something. Even during difficult  times like the pandemic, we continued innovating and moving forward—because every step we take brings us closer to success,” the entrepreneur shared.

Today, the brand continues to develop healthier food options while exploring new opportunities to reach  more customers through platforms like SM Supermalls. Discover their products on Facebook: FlavianosFood

SM Supermalls: A Launchpad for Future Filipino Brands

Through initiatives like the WomenBizPH Trade Fairs, SM Supermalls continues to serve as a marketplace where MSMEs can grow, gain visibility, and reach new markets. 

“At SM Supermalls, we see MSMEs not just as exhibitors but as future brands in the making. By providing  accessible platforms where entrepreneurs can showcase their products and connect with customers, we help nurture the next generation of Filipino brands,” said Joaquin San Agustin, Executive Vice President for Marketing at SM Supermalls.

For many entrepreneurs, showcasing their products in SM malls represents a major milestone—opening  doors to new opportunities, partnerships, and customers. 

This commitment reflects SM Supermalls’ long-standing advocacy of supporting MSMEs as drivers of  inclusive economic growth and community development. 

Celebrating Women Entrepreneurs

This Women’s Month, SM Supermalls invites shoppers to discover the inspiring women behind these  brands and support their journeys toward growth and success. 

Because when women entrepreneurs rise, they do more than grow businesses—they uplift families,  empower communities, and inspire the next generation of leaders.p