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SM MEGAMALL INTRODUCES MORE 'FIRST IN PH' BRANDS THIS 2026

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2026 is looking bigger and bolder at SM Megamall as it welcomes another wave of “first in the Philippines” brands—bringing cult favorites from Hong Kong, Seoul, Tokyo, and beyond straight to the heart of the metro. Long known as a go-to destination for generations of shoppers, SM Megamall is now stepping into a new era by redefining what it means to spend a day out—blending food, fashion, and global experiences all in one place. “ As SM Supermalls continues to evolve, we remain committed to elevating everyday experiences by bringing in exceptional brands guided by our ‘all for you’ promise—where our customers are at the heart of everything we do,”   Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing , said.  Coming Soon: First-in-PH Brands You’ll Want to Line Up For Get ready for passport-free dining as three major international names make their Philippine debut at SM Megamall. From South Korea,  Super Matcha  (Ground Level, Mega Fashion Hall) ...

TRABAHO O NEGOSYO LAUNCHES at SM MOA

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What if one day could shape both how you work and how you earn? Trabaho at Negosyo brings employment and entrepreneurship together—redefining the job fair as a career launchpad that connects Filipinos to jobs, mentoring, and skills for what comes next. Thousands participated as Go Negosyo, in partnership with SM Supermalls, mounted the March 6 Trabaho at Negosyo at SM Mall of Asia—transforming a single day into a career crossroads all for Filipinos. Fully supported by SM Job Fairs and SM for MSMEs, this comprehensive event created vital community opportunities by matching job seekers with employers and providing aspiring entrepreneurs with expert mentorship and clear pathways to success.   “MSMEs like us contribute to the economy because as we expand, so does our requirements – like manpower, so we are able to contribute through creating jobs.” - JORGE WIENEKE of Tokyo Tempura At the heart of the event was a large-scale job fair connecting applicants with employers from key se...

ALL FOR REAL: Best New Finds in Metro Manila with SM Supermalls

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In life, we want nothing more than REALNESS. We cling to those who show true signs of authenticity; we seek out those who are honest with themselves, and in return, we often do our best to stay true to our own honest selves. Sincerity is something we can all agree on, because when it comes to the best things in life, nothing beats the real ones. But be for real—authenticity these days? It’s somewhat hard to find. That’s why SM Supermalls is dedicated to giving you all the best new options to actualize the version of yourself that’s true to who you are. From moments to pause and reflect, to simply sipping on a few relaxing drinks, your most-loved mall has got it all for you—FRFR! Looking for REAL-axation? Ah, to be one with your true self… but honestly, where do you begin? Look no more, because finding your core starts with some REAL-axation. Nuat Thai When it’s time to truly unwind, the newest Nuat Thai at the Lower Ground Level of SM City Marikina offers a range of authentic Thai mass...

Regional sari-sari growth outpace Metro Manila in 2025 - Packworks study BARMM, Negros Island lead nationwide growth surge

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Growth in the Philippine micro-retail sector is seeing a significant shift toward the provinces, with regional hubs now outpacing Metro Manila in store expansion and transaction activity. This is the latest insight from Filipino tech startup Packworks after analyzing over 1 million monthly transactions for one year from its mobile application within its network of more than 300,000 stores nationwide. The company reported that 213,051 stores from its network actively transacted through its app in 2025, a 21% increase from 176,000 in 2024 and a significant jump from 133,000 in 2023. The study identified the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM) and the Negros Island Region (NIR) as the primary drivers of this nationwide surge. BARMM recorded a staggering 116% increase in active stores. This coincided with a 77% rise in app usage, a 119% boost in Gross Merchandise Value (GMV) or store sales, and a 97% rise in transactions. Growth was particularly sharp in the second half...

Sun‑Powered Spaces: How SM Is Transforming Malls into Energy Hubs

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To reduce congestion to the power grid and improve power availability to the communities it serves, SM Prime Holdings Inc. (SM Prime) has implemented the use of rooftop solar power systems across its properties and nationwide network of SM Supermalls. Since its pioneering installation of solar panels over SM North EDSA in 2014, clean solar energy generated through SM is now large enough to power a city as large as Mabalacat, Pampanga or Mandaue, Cebu.   “ The use of solar power enables SM Supermalls to elevate the service we provide to our customers by embedding sustainability into our daily operations,”  said  SM Supermalls President Steven Tan . “ When Filipinos visit their most-loved SM malls, they are entering a space that actively helps preserve the environment through responsible resource management, reducing carbon emissions while ensuring more resources remain available for our surrounding communities.” Maximizing space makes room for energy efficiency SM cur...

Take Your Malling Experience to the MAX with all the Best New Firsts in Cebu at SM Supermalls

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We all want the best for ourselves, and we’ll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX! Good news: SM Supermalls has you covered. From fashion fits to foodie spots that hit different, here are all the new ways you can max-out your malling experience with your most-loved mall in Cebu! STEP 1:  Stylemaxxing – Get in your best fit It all starts with what you wear. Does it fit? Is it swag? More importantly, does it make you appreciate yourself more? Anothersole   A first in Cebu, this Singaporean footwear brand is where fashion meets sustainability. Known for its eco‑conscious, leather laced-up flats and sandals, Anothersole in SM Seaside City Cebu’s Upper Ground Level, City Wing, is a globally-renowned brand that’s sure to bring casual comfort and everyday wearability to your fits, while keeping conscious fashion at a maximum. Charles & Keith Max‑out your everyday w...

SM Supermalls Delivers a Maxed Out Race Weekend with 32,000 Runners

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SM2SM run now on its 14th year where runners race from SM Seaside and SM City Cebu SM Supermalls strengthened its position as one of the country’s premier running destinations as more than 32,000 runners filled two major race events in Cebu and SM Mall of Asia this weekend. From large scale road races to women led running communities, SM spaces transformed into vibrant race venues where runners gathered to compete, celebrate milestones, and connect with fellow enthusiasts. As running continues to surge across the Philippines, many runners now look for venues that offer safe routes, accessible locations, and strong community support. Across its nationwide network, SM Supermalls has become a natural hub for runners, hosting major race events while providing everyday spaces where communities can train and grow. Today, this ecosystem spans 24 malls with dedicated running paths, supports 45 active running clubs, and has mounted 55 running events to date, reinforcing SM Supermalls’ position ...