On World Hunger Day, Globe kicks off its culinary crusade against hunger with Longest Hapag Food Festival Series
Standing firm against hunger, Globe launches the Longest Hapag— a five-month nationwide food festival series. The campaign kicks off in time for the commemoration of World Hunger Day this May 28, amplifying the global call to eradicate chronic hunger. This initiative is part of the Globe-led Hapag Movement, which aims to help address the staggering problem of involuntary hunger among 13.5 million Filipinos. The advocacy raises funds and spreads awareness about the problem while empowering communities to create sustainable livelihood. "Involuntary hunger is one of the critical societal challenges of our time. With the Longest Hapag, we are leveraging strategic partnerships and collective effort to confront the hunger problem that continues to affect our nation,” said Yoly Crisanto, Globe Group Chief Sustainability and Corporate Communications Officer. The campaign calls on restaurants, food chains, chefs, commercial centers, brands and civic organizations to mount fundrais