What Does Social Responsibility Look Like in the Reproductive Health Space?
Social responsibility often brings to mind environmental causes, education drives, or community clean-ups. These are classic ways organizations give back to their communities, and they’ve long been seen as markers of doing something good. While these initiatives make a visible impact, one crucial area rarely gets the spotlight — reproductive health.
Despite being an important aspect of a community’s well-being, it often takes the backseat, ending up being a taboo topic for campaigns or confined to specific advocacy groups, largely due to cultural sensitivities.
In the reproductive health space, this model is especially beneficial as it allows social enterprises to deliver scalable solutions to reach more people, from affordable reproductive health products to free consultations and outreach services.
One example is TRUST’s ongoing “Ang Normal Mo, Normal ‘Yan!” campaign launched on September 25, 2025. The initiative reminds the public that taking care of one’s sexual and reproductive health is not shameful, but a normal, responsible, and important commitment.
TRUST is the commercial master brand of DKT Health, Inc., a social enterprise that reinvests proceeds from its sales into programs of DKT Philippines Foundation that deliver free reproductive health services nationwide, especially in far-flung areas. Through this initiative, each purchase translates to tangible and measurable support for communities.
The brand measures “Couple-Years of Protection” (CYP) to gauge its overall impact beyond generating revenue. CYPs are an important metric used by donors, demographers, and public health practitioners to evaluate the success of contraceptive social marketing programs. In 2024 alone, TRUST successfully protected a total of 3.6 million couples or 7.2 million individuals in the Philippines through its commercial and free services, highlighting the brand’s reliability, experience, and long-standing dedication for over three decades.
“We as a social enterprise put impact over profit,” shared Denise R. van Dijk, President and CEO of DKT Health, Inc. ”These profits are just a means of increasing our impact. We take what we generate and put it back into our foundation so it can focus on last-mile distributions.

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