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Showing posts from July, 2025

HONOR 400 Pro 5G Steals the Spotlight at VMA 2025, Cup of Joe Hailed as the AI Portrait Masters

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Leading global technology brand HONOR Philippines just announced the arrival of its HONOR 400 Pro 5G on August 2 which will boast a 200MP Super Sensing AI Camera System. In partnership with The New Hue for its Video Music Awards 2025, the said smartphone’s camera capabilities were put to a test.  “As an institution that champions top-of-the-line technology, we also recognize local talents. This partnership with The New Hue reflects our commitment in supporting music scene in the country together with our upcoming smartphone HONOR 400 5G,” said HONOR Philippines Vice President Stephen Cheng.  HONOR 400 Pro 5G champions OPM   On July 27, The New Hue recognized mainstream and up-and-coming OPM talents with awards such as Song of the Year, Music Video of the Year, Group Artist of the Year, among others. Famous OPM talents such as Cup of Joe, Maki, Amiel Sol, Philia, Hev Abi, Janine Teñoso are present at the event.  200MP Super Sensing AI Camera System The HONOR 400 Pro...

Small Body, Big Dream: Liit, a Special Dog on Wheels, Steals Hearts at EastWest Dream Run Manila

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At the final leg of the EastWest Dream Run 2025, more than 6,000 runners took to the streets of Filinvest City in Alabang to chase fitness goals and personal records. But one of the most unforgettable stories was about heart. And it came on four wheels.   Meet Liit, a French Bulldog with a huge spirit. Her name literally means “small,” but there’s nothing little about the courage she brought to the sold-out 1K Dog Category at the Dream Run’s Manila leg. Rolling beside her proud fur parent who is an EastWestbanker, Liit showed the world that dreams come in all sizes.   Liit is a PWD or Pet With Disability who lost the use of her hind legs and now moves with the help of a custom wheelchair. But what she may lack in mobility, she makes up for in joy, energy, and inspiration. With her wheels spinning and tail wagging, Liit surely lit up the route.   Liit made her way to everyone’s hearts at the EastWest Dream Run.   “Liit may be small, but her dreams are anything but,” s...

PLDT Enterprise Empowers Philippine Industries with Robust and Future-Ready 5G Mobile Private Networks

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As industries accelerate their digital transformation, the need for secure, scalable, and high-performance connectivity has become more critical than ever. PLDT Enterprise is leading the charge in bringing advanced 5G Mobile Private Networks (MPN) to the Philippine market, pioneering innovations that boost efficiency, drive automation, and deliver reliable connectivity across key sectors.  Backed by a strong network infrastructure and strategic alliances with global technology leaders, PLDT Enterprise is reinforcing its position as the trusted partner for enterprises leveraging 5G MPN to improve operations, enhance security, and drive new revenue opportunities.  Revolutionizing Industries with 5G MPN 5G MPN is set to transform industries by providing dedicated, ultra-reliable, and low-latency connectivity tailored for mission-critical applications. It provides enterprises with full control over their network environment, ensuring optimized performance and enhanced cybersecurit...

SM Supermalls Marks National Disaster Resilience Month with Capacity Building Events

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In line with the theme of KUMIKILOS Para sa Kahandaan, Kaligtasan at Katatagan, SM Supermalls embarks on a month-long multi-sectoral initiative for National Disaster Resilience Month. In celebration of National Disaster Resilience Month this July, SM Supermalls is leading the private sector in promoting lifesaving skills and community preparedness through a series of impactful activities.   The month opened with the first batch of Hands-Only CPR training at SM City Manila, targeting mall security personnel, janitors, and tenant employees. This initiative, under the campaign CPR: Corporate Preparedness and Resilience, is part of the Department of Health’s nationwide effort to promote public awareness and readiness in responding to cardiac emergencies. The next leg of the training will be held at SM San Lazaro on July 25.   Mall first responders and tenant employees learn cardiopulmonary resuscitation (CPR) techniques from representat...

HONOR PH Officially Awards Rolex Watch and Hermes Bag to HONOR 400 5G Pre-order Giveaway Winners

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Leading smart devices provider HONOR Philippines officially awarded the Rolex Watch and Hermes Bag to the HONOR 400 5G Pre-order Giveaway Winners. It is remembered that this specific promo contributed to the huge success of the AI Phone. In partnership with Gentry Time Pieces and Purse Maison, HONOR handed over personally the prizes to Michael Salazar and Jonathan Cabreta.  Winning the Hermes Mini Lindy Bright Pink worth Php 420,000, stylist from Maribeles, Bataan Jonathan Cabreta shared that he bought two HONOR 400 5G – one for himself and one for a family member. He said he was very interested in its camera features and the viral image-to-video feature.  On the other hand, Real Estate Engineer from Cainta, Rizal won the Rolex GMT Master II watch worth Php 600,000. Salazar mentioned that he was very impressed with the HONOR Pad he got previously so he decided to upgrade his personal smartphone to HONOR 400 5G. He also commended how HONOR Store at SM East Ortigas handled the ...

DoubleVerify’s Global Insights Report: 1 in 2 Consumers in PH Would Drop Brands With Ads Next to Harmful Content

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DoubleVerify  ("DV") (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released its  2025   Global Insights: APAC Report , spotlighting key advertising trends and media quality benchmarks. The report draws on over one trillion impressions across desktop, mobile and CTV environments, as well as survey responses from marketers and consumers globally. This year’s report reveals notable improvements in global media quality, with declines in brand suitability violations and fraud rates, alongside modest gains in viewability. Attention continues to vary significantly across regions, formats, and devices, highlighting the need for advertisers to customize strategies that drive both performance and protection. In the Philippines, media quality continues to improve, with brand suitability violations falling by 44% year-over-year. However, consumer sensitivity remains high— approximately 1 in 2 Filipinos (...

From Survival to Opportunity: Borrowing in a Time of Stability

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For many Filipinos, borrowing money has long been a way to get through tough times. It can help to pay for food, tuition, medicine, or bills when income falls short. These needs remain real and urgent. But as the economy shows signs of stability, it’s also time to ask: Can loans be more than just a last resort? According to the  Bangko Sentral ng Pilipinas’  latest Lending Trends and Practices Report (Q1 2025), the majority of borrowers still take out loans to address daily expenses and emergencies. However, the same report notes a rising awareness of credit’s potential for "asset-building" and "productive use.” This is a good sign that the mindset around borrowing may slowly be shifting. While uncertainty still lingers such as job security and rising household expenses, the  easing of inflationary pressures  has provided a window for more Filipinos to breathe and think beyond survival. As financial tools become more accessible and borrowing options more transparent,...

Empowering Change: SM Cares Unites Communities for the Environment

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As a long-standing advocate for sustainability, SM Cares—the corporate social responsibility arm of SM Supermalls—once again mobilized thousands of Filipinos in celebration of Philippine Environment Month, reinforcing its commitment to creating a cleaner, greener, and more sustainable future through its movement for an  #SMWasteFreeFuture.   Throughout the month of June 2025, SM Supermalls nationwide served as rallying points for environmental action, drawing in communities, partners, and changemakers through dynamic and impactful programs that aligned with the spirit of  cycling for change, cleaning together, and conserving what matters.   Cycle: Promoting Sustainable Lifestyles In celebration of World Bicycle Day, 26 SM malls across the country hosted community bike rides and various bike-related events—encouraging greener mobility while rallying support for various environmental and health initiatives. These bike rides weren't just about pedaling—they were about m...