Gracee's Lifestyle Journal

DoubleVerify (DV), a leader in digital media authentication, announced today the release of a new guide The Power of Media Quality – How APAC Marketers Can Leverage Media Quality for Better Advertising ROI. DV’s 2023 report in partnership with WARC found that a significant portion of marketers in Asia Pacific (APAC) fail to evaluate digital media buys against core quality metrics. The research concluded that only 17 percent of APAC marketers evaluate critical media quality indicators like brand safety and suitability, viewability, fraud or intended geography. This new guide aims to empower advertisers across the APAC region with the knowledge and tools needed to enhance the effectiveness of their ad campaigns through verification. Key highlights from The Power of Media Quality – How APAC Marketers Can Leverage Media Quality for Better Advertising ROI include: Navigating today’s digital media landscape: With the proliferation of digital channels such as social, streaming, gaming and sho

Children aged 7 to 12 learn about Cha-Ching’s money-smart concepts,  instilling financial literacy among the Filipino youth. Financial literacy is a critical tool for personal empowerment, equipping individuals with essential skills in money management, budgeting, and investing to make informed financial decisions and secure their future. However, recent statistics from the Bangko Sentral ng Pilipinas (BSP) reveal a concerning state of financial literacy in the Philippines, with only two in 10 Filipinos scoring perfectly on basic financial questions and just 25% understanding fundamental financial concepts, according to the World Bank. This underscores the urgent need for enhanced financial education, especially among the youth. As part of the International Youth celebration, Pru Life UK is igniting a vital conversation on fostering financial responsibility from a young age. Through its Cha-Ching program, created by Prudence Foundation, the community investment arm in Asia and Africa o

Bayad Deputy Chief Information Security Officer and Head of Cyber Security Governance Rolly “RB” N. Bañez (fourth from the left) was recognized with Cybersecurity Practitioner of the Year Award in the recently concluded 2024 World Financial Innovation Series. Rolly “RB” N. Bañez, Bayad Deputy Chief Information Security Officer and Head of Cyber Security Governance has been recognized with Cybersecurity Practitioner of the Year Award in the recently concluded 2024 World Financial Innovation Series. Organized by Tradepass, a renowned international business networking platform, the World Financial Innovation Series was held on August 13-14, 2024 at the Marriott Hotel, bringing together over 600 tech and business experts from leading banks, insurance, and micro-finance institutions across the country. Bañez’ Cybersecurity Practitioner of the Year Award highlights his exceptional leadership in establishing robust and advanced cybersecurity framework in his organization – Bayad (previously B

Consumers have become increasingly conscious of their impact on the environment. This shift is particularly evident in the fashion industry, where consumers increasingly seek sustainably produced and ethically sourced products. Home-grown Filipino shoe brand, Triloueva, offers trendy and comfortable footwear crafted from materials like vegan leather, locally sourced fabric, and exquisite wooden heels. Triloueva, a portmanteau of its founder's name, TRIna LOUisse EVAngelista, began its journey in 2014 with a minimal capital of only PHP5,000. Trina was determined to start a business that would solve her personal struggle: the quest for the perfect footwear for her size 10 feet without breaking the bank or compromising on style. Sole Searching Trina is very hands-on when it comes to managing all aspects of her business—from design and branding to advertising her products on social media and burning the midnight oil packing orders for delivery to customers. She also faced the challenge

L-R - Maziar Sabet, President and CEO, JA Asia Pacific, top 3 winning teams and Kawal Preet, President, Asia Pacific, FedEx. Federal Express Corporation, one of the world's largest express transportation companies, together with Junior Achievement (JA), announced the winners of the 2024 FedEx/JA International Trade Challenge Asia Pacific finals held at a live event in Singapore.  This year's competition attracted over 4,500 students from 10 markets including Hong Kong SAR, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, and Vietnam.  60 students gathered in Singapore for the Asia Pacific finals and were tasked to create a market entry strategy for a product that contributes to a circulatory economy, with Turkey being the target market. With growing discourse among consumers on how products affect the environment, and the role corporations should play in shaping a sustainable future, the challenge was particularly relevant. Students were paired

In Southeast Asia, insurers are grappling with the challenge of attracting Gen Z—a generation known for its financial savvy and strong desire for financial security. However, despite these traits, traditional insurance products often fail to resonate with them due to their perceived complexity and a general distrust of conventional financial institutions. This disconnect is particularly evident in the Philippines, where despite a projected compound annual growth rate (CAGR) of 9.5% which will see the country’s insurance industry’s value grow to  P 209 billion in 2028 , actual insurance penetration remains low at 1.6%. This shows how the industry must address the concerns of Gen Z, a demographic that McKinsey predicts will  comprise a quarter  of the Asia Pacific’s population by 2025, including around  40 million Filipinos  (34.7% of the Philippine population). Many Gen Z individuals feel that insurance is unnecessary at their age, preferring to focus on immediate experiences rather tha

In the past two years, leading building solutions provider Holcim Philippines has established itself as a champion of the circular economy, having reused more than two million tons of waste as alternative fuels and raw materials in its operations. The company is engaging government and private sector partners about the value of circularity in conserving resources and minimizing wastes especially as the country and population continue to grow. Holcim is also closely working with the academic community to embed the value of circularity among the youth with a grassroots campaign designed for lasting positive impact.  To support these efforts, Holcim and One Earth  - One Ocean (oeoo) deployed the Circular Explorer, a solar-powered ambassador vessel to raise awareness and find solutions towards the circular economy. The Circular Explorer Team does so, by combining education and research, with networking and actual waste collection. The Circular Explorer is supporting the cleanup of Manila B

In celebration of Project PEARLS' 14th anniversary, Globe and TM customers can now help combat hunger in the country and give disadvantaged children a better life by donating their Rewards points to the organization through the GlobeOne app.   Project PEARLS, a partner of Globe's hunger alleviation program, The Hapag Movement, has been tirelessly working since 2010 to provide education, empowerment, nutrition, and healthcare to communities in need across Metro Manila, Bulacan, Cavite, Zamboanga Sibugay, and Zambales.   As it enters another year of service, Project PEARLS is expanding its fundraising efforts to reach more supporters and make an even greater impact.   "We are happy to partner with Globe in offering this convenient yet impactful way for its customers to contribute to our cause," said Melissa Villa, Project PEARLS Founder and Executive Director. "Every donation, no matter how small, helps us provide nutritious meals, education, and healthcare to chil

Dr. Ross Antonio Banayo, Technical Manager of the Companion Animal Business Segment at Boehringer, shared how much they value the deep bond between pets and their owners. He highlighted the company's dedication to improving pet care to ensure better lives of pets and pet parents. Boehringer Ingelheim Animal Health (Philippines), Inc. this year held its 8th Companion Animal Technical Forum at the Crimson Hotel, Alabang. The forum focused on advancing the standards of care in veterinary medicine, with a special emphasis on cardiology and respiratory emergencies in companion animals.  Dr. Sukje Sung, Head of Boehringer Ingelheim Animal Health Philippines highlighted the growth of the pet care market in the country saying, “Pet owners see pets as members of the family which encourages us to invest in the advancement of pet care. As a leader in animal health, we make a difference for people, animals, and our society to provide continued delivery of innovation and access to products and

The Philippines, renowned for its rich biodiversity and unique flora and fauna, is facing a significant challenge: deforestation. In 2010, the country had 13.1 million hectares of natural forest, covering 62% of its land area. However, by 2023, it had lost 32.4 thousand hectares of natural forest , equivalent to a staggering 25.6 million metric tons of CO2 emissions. Despite contributing only 0.48% to global carbon emissions , the Philippines is highly vulnerable to the impacts of global warming. The Philippine government has undertaken several key initiatives to address deforestation. One of the major programs is the National Greening Programme (NGP), which aims to plant 1.5 billion trees across 1.5 million hectares of land by 2028. This initiative not only contributes to reforestation but also generates employment opportunities in the forestry sector. Another significant effort is the Community-Based Forest Management (CBFM), a national strategy overseen by the Department of Environ