Jollibee Group’s Jollibee, Mang Inasal and Chowking Cited Among Most Valuable Brands in PH

Growing Iconic and Well-Loved Brands. Jollibee Group’s expertise in growing and scaling iconic and well-loved brands is made more evident by the inclusion of Jollibee, Mang Inasal, and Chowking among the Top 30 Most Valuable Brands in the Philippines. Three brands of the Jollibee Group – Jollibee, Mang Inasal, and Chowking – have been named among the Top 30 Most Valuable Brands in the Philippines by Brand Finance, a leading global independent brand valuation company. Jollibee has been ranked second, while Mang Inasal and Chowking have been ranked 15th and 22nd respectively. Only these three restaurant brands have been included in the rankings that include mostly banking and technology brands. “These impressive valuations can be attributed to our ability in developing and scaling iconic brands consistently by providing delicious products and menu innovations, effective restaurant and franchise system, and compelling consumer propositions brought to life through insightf...