PCPPI strengthens support for sari-sari stores to empower Filipino micro-entrepreneurs
Pepsi-Cola Products Philippines, Inc. (PCPPI) is strengthening its support for sari-sari stores through a technology-enabled direct-to-retail strategy designed to empower small retailers and improve access to products across communities. Sari-sari stores remain a vital part of the Philippine retail landscape, serving as neighborhood hubs and sources of livelihood for millions of Filipino families. Recognizing their importance, PCPPI continues to place these micro-entrepreneurs at the center of its long-term business strategy. According to PCPPI President & Chief Executive Officer (CEO) Phyo Phyu Noe, the company is focused on utilizing a distribution model that allows sari-sari store owners to benefit directly from the company’s promotions, pricing programs, and service support. “Every time our frontliners visit a sari-sari store, we make sure that they are getting the best prices,” Phyo said. “Technology helps us ensure that the discounts and promotions intended for sari-sari stor...